Being a good personal trainer is not the only thing that you will have to focus on; developing your business skills to ensure your business is a success also.
Areas to focus on include:- • Focus on converting leads, not just on generating them- communicate value to the customer and get them, remember people are buying you as the product
- • Exceed customer or client expectations – Fully understand your customers and their needs and always go the extra mile, exceed customer service
- • There is no job more important than helping customers or client’s part with their cash, they are investing in you
- • Ensuring a top-quality service will ensure referral by word-of-mouth which counts for everything.
- • Recruitment is part of business development. Being able to recruit extra clients is essential for developing your business
- • Keep in touch with your existing and past customers and clients. Testimonies to support your business are effective advertising tools, past customers, it is likely will use you again
- • Master social online media – Social media is a great tool to promote and support your personal training business
- • Do your market research and ensure to test your ideas, concepts and prices.
- • Take complaints seriously – A complaint from one customer could escalate and lead to a bad reputation and loss of business
- • Make your customer or client environment appropriate – know your customer and their needs train them in the environment and way that suits those needs, not yours.
- • Make sure you spot opportunities to develop your business and take advantage of these opportunities
- • Find a market and specialise – there will naturally be an area that you excel and a client base that suits your expertise
- • Be professional at all times you need to be a role model and clients need to be able to put their trust in you